I had the opportunity to hear Scott speak. Who is Scott? He is “The Nametag Guy”. You know those sticky name tags you get at meetings that you write your name on so people can say your name when they talk to you? Most of us can’t wait to rip off that nametag and throw it away as soon as we leave the meeting.
Well, Scott left a meeting with his nametag on and realized that people were friendlier with their nametags on. People were more approachable with their nametags on. So he didn’t take his off. That was over 3,200 days ago. Scott has been wearing a handwritten nametag ever since. Scott wears a nametag every day, everywhere and for every occasion. He wears one on his jacket, another one under his jacket on his shirt and another one under his shirt that he never takes off. (Nice tat!) This gets him noticed. This makes him unique.
But Scott is more than just a nametag.
He has spoken to thousands of people at hundreds of companies about dozens of topics. He has written countless articles on ways to increase sales, build better customers, out-perform your competition, and attract more business. Scott has a daily blog. He has written multiple books. He Tweets.
But you can learn about all this on his website, http://www.hellomynameisscott.com/.
Or on his blog, http://www.hellomynameisscott.blogspot.com/
Or listen to his podcast. Or watch his YouTube videos. Or visit his MySpace page. Or his Squidoo page.
Is there anyplace this guy isn’t? Well, no. And that’s one of his main points (and he has a lot of great points). If you’re everywhere, there is no room for your competition to be anywhere. If everyone is visiting your website, they’re not viewing someone else’s. If everyone is reading your blog, they’re not looking at anybody else’s. If everyone is wondering what you will do next, they’re not thinking about your competition.
If you have the unique angle on your business, great. But if nobody knows about it, so what? You have to be noticed and you have to let people know that you’re being noticed. And being noticed by people means being in front of people. Networking works. Period. Scott stresses this in many of his writings. And he proves it by speaking to groups, being interviewed on TV, newspaper articles, magazine covers. He gets people talking about what he’s talking about.
Hey, that’s what this article is about! You’re reading about me noticing Scott!!
Now if you’ll excuse me, I have to get the word out about how exceptional I am.
Thad James
SAMMY J Balloon Creations
http://www.sammyjballoons.com/
Balloon entertainment with a twist
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